For B2B integrated marcom professionals, infographics can represent an opportunity to convey product benefits in an engaging and easy-to-read way, particularly when integrated within a content marketing plan or campaign. A key benefit of infographics is their viral nature, which can be a huge benefit to B2B high tech and industrial marketers often tasked with distilling complex information in an easy-to-interpret format. Infographics are ideal. Learn more…

Integrated Marcom Minute provides Twitter handle advice for B2B marcom professionals. Learn how to set up Twitter handles, what B2B companies need to consider to optimize their Twitter presence. Should B2B companies use a logo or an image of a person to accompany theirTwitter handles? See examples of how several B2B companies have set up their Twitter handles. Learn more…