B2B Content Curation
No time to write original content? Then become a content curator and aggregate existing content that’s relevant to your audience. It may even inspire you to write content of your own. Paper.li is an interesting free tool that aggregates Twitter tweets into a newspaper daily format.
So for B2B marcom pros, Paper.li offers an easy way for you to aggregate and customize content relevant to your customers and prospects. They can subscribe to your daily as well as pass the link along to other colleagues, giving you more visibility.
How can the B2B marcom mix benefit from content aggregators?
If you’re a B2B marketer who works through channel partners, content aggregation can help you leverage your channel partners’ content. It’s a win-win for you and your prospects/customers, and it can boost your search ranking.
Find out if you’re channel partners have Twitter handles. If they do, then you can create a daily featuring their content. For channel partners who are marketing via Facebook, PostPost (not to be confused with social search engine, PostPo.st) lets you aggregate Facebook feeds.
Some B2B marketers are often concerned that their channel partners have adopted social media faster than the principle company. Content curation could help principles work effectively with channel partners. What do you think… is content curation a viable means to bring your channel partners’ content into your B2B marcom mix?
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