According to an eMarketer study–courtesy of David Dean’s post on MarcomProfessional–B2B marketers are laggards when it comes to social media. The study indicated that half of B2B marketers surveyed are not even using content marketing tools such as blogging. Social media is not optional for B2B marketers. It represents a fundamental shift in the way your prospects and clients communicate and interact on the internet. Learn more…

With 6 billion mobile app downloads expected in 2010, I started thinking about how B2B marketers could benefit from mobile apps beyond brand engagement. A more powerful use of B2B apps is to enable greater personal productivity and connectivity. Find out what would make your customers and prospects more productive. Based on my work with B2B high tech and industrial companies, the following list offers ideas for B2B mobile apps. Read more…

The folks at B2B Voices hosted a group of marketing and communications professionals to discusss the topic, “Social Media and ROI: Dare We Talk About It.” One of the most important outcomes of the meeting was the fact that metrics used to determine ROI should be money-focused such as increased sales, lower cost per acquisition, etc. However, what often are reported as ROI metrics–number of followers, likes, subscribers, etc.–don’t really cut it when talking to marketing execs… especially when it comes to asking for more money for your social media program. Learn more…