http://jdamico.net/2010/04/b2b-integrated-marcom-impact-of-social-media.html Wed, 05 Oct 2011 14:59:22 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://jdamico.net/2010/04/b2b-integrated-marcom-impact-of-social-media.html/comment-page-1#comment-173 Saul Fleischman Tue, 27 Apr 2010 11:36:20 +0000 http://jdamico.net/?p=661#comment-173 Engage channel partners, yes. And when you cannot offer solid value, at least further their agendas by resonation: retweet, when its all you can do, in other words. But try to do far. Engage channel partners, yes. And when you cannot offer solid value, at least further their agendas by resonation: retweet, when its all you can do, in other words. But try to do far.

]]> http://jdamico.net/2010/04/b2b-integrated-marcom-impact-of-social-media.html/comment-page-1#comment-110 Joan Damico Tue, 06 Apr 2010 21:29:14 +0000 http://jdamico.net/?p=661#comment-110 I remember those days, Steve. It sometimes seemed like a love-hate relationship with channel partners. Thanks to social media, we all have an opportunity to "share the love. "Thanks for commenting, Steve! I remember those days, Steve. It sometimes seemed like a love-hate relationship with channel partners. Thanks to social media, we all have an opportunity to “share the love. “Thanks for commenting, Steve!

]]> http://jdamico.net/2010/04/b2b-integrated-marcom-impact-of-social-media.html/comment-page-1#comment-109 Steve Johnson Tue, 06 Apr 2010 21:21:27 +0000 http://jdamico.net/?p=661#comment-109 Absolutely on point! Marketing mangers have historically worried that corporative adverting programs could not be as tightly controlled as when they run their own ads - thus opening the possibility that channel partners messaging could detract from or misrepresent the brand. The social media sphere makes those concerns modest by nature. While the transparent conversations which take place on the Web can not be directly controlled either, manufactures can and should take an active role in helping their channel partners add value to their brand within the framework of the new media environment. Absolutely on point! Marketing mangers have historically worried that corporative adverting programs could not be as tightly controlled as when they run their own ads – thus opening the possibility that channel partners messaging could detract from or misrepresent the brand. The social media sphere makes those concerns modest by nature. While the transparent conversations which take place on the Web can not be directly controlled either, manufactures can and should take an active role in helping their channel partners add value to their brand within the framework of the new media environment.

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