Comments on: B2B Social Media Goes Beyond Marcom in Small to Mid-size Companies

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Fri, 26 Mar 2010 03:58:22 +0000

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By: Joan Damico

Joan Damico — Thu, 25 Mar 2010 11:30:21 +0000

Thanks… you’re right about monitoring first and foremost. Many B2B marketers overlook this step in the interest of time and jeopardize their social media success by not understanding the communities in which they participate.

By: krupa@b2bmarketing

krupa@b2bmarketing — Mon, 22 Mar 2010 15:49:28 +0000

Great blog! a lot of companies have embraced Sm techniques to attain a wider reach. Yes it is very much about building relationships, however, it’s important to do this in away so that you are receiving the engagement factor. As a social media enthusiast – One should be clever when planning a SM campaign… I would start of with Monitoring: Find out who, where, why and what people are saying about the brand. .You might be interested in some successful social media case studies over on the main B2B Website or similarly this will direct you straight to them http://www.b2bm.biz/knowledgebank/social-media/