Are B2B Are B2B companies really connecting or are we using bullhorn disguised as social media? I’m bringing this up because I’m as guilty as some B2B marcom folks who put out good, relevant content on the various social media outlets, but fail to make a real connection with real people. Continue Reading

Some small to mid-size B2B companies are soliciting the help of others in the organization to contribute to a social media program. In reality, it’s the thought leadership and technical expertise within these companies that adds value far more than marketing messages (social or conventional advertising). Learn more…

The nutrition label lists the ingredients based on volume per package. Items appearing first on the ingredients list are most abundant in each serving. This is where the nutrition label is like SEO copywriting. The keywords on which you’re optimizing your page should be the first few keywords in the meta title and description, as well as in alt image tags and on-page body copy… think up and to the left. This helps search engines determine relevancy of the search query to your web page. (There’s more to relevance than SEO copywriting, but it’s a necessary part of SEO.) Learn more…

If Integrated Marcom Minute looks a little different or you were redirected from Blogger, that’s because I’ve been busy overhauling my entire website, part of which was to incorporate the Integrated Marcom Minute blog… and the reason why I haven’t posted in a while! Of course most of the credit goes to Kim Woodbridge, who […]