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	<title>Comments on: Keywords + B2B Integrated Marcom = Lead Juice</title>
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		<title>By: Joan Damico</title>
		<link>http://jdamico.net/2010/02/keywords-b2b-integrated-marcom-lead-juice.html/comment-page-1#comment-59</link>
		<dc:creator>Joan Damico</dc:creator>
		<pubDate>Sun, 14 Feb 2010 19:49:35 +0000</pubDate>
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		<description>Thanks, Katie. You&#039;re right about tracking keywords to prove effectiveness.  Plus, tracking helps indicate when it&#039;s time to make a change to keywords and phrases.</description>
		<content:encoded><![CDATA[<p>Thanks, Katie. You&#39;re right about tracking keywords to prove effectiveness.  Plus, tracking helps indicate when it&#39;s time to make a change to keywords and phrases.</p>
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		<title>By: Katie</title>
		<link>http://jdamico.net/2010/02/keywords-b2b-integrated-marcom-lead-juice.html/comment-page-1#comment-58</link>
		<dc:creator>Katie</dc:creator>
		<pubDate>Sat, 13 Feb 2010 05:51:18 +0000</pubDate>
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		<description>Great points about including keywords in new collateral and campaigns.  If org&#039;s (especially large ones) are hesitant to move away from approved messaging to include these new keywords, blog posts and emails can help track and prove effectiveness of the updated messaging.  Thanks for including the Radian6 mention!&lt;br /&gt;&lt;br /&gt;Katie Morse&lt;br /&gt;Community Manager&lt;br /&gt;@misskatiemo&lt;br /&gt;www.radian6.com</description>
		<content:encoded><![CDATA[<p>Great points about including keywords in new collateral and campaigns.  If org&#39;s (especially large ones) are hesitant to move away from approved messaging to include these new keywords, blog posts and emails can help track and prove effectiveness of the updated messaging.  Thanks for including the Radian6 mention!</p>
<p>Katie Morse<br />Community Manager<br />@misskatiemo<br /><a href="http://www.radian6.com" rel="nofollow">http://www.radian6.com</a></p>
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