Keywords are the glue that ties your B2B integrated marcom program together. It’s also good “lead gen juice.” Whether you’re running a branding campaign or a product- or market-specific program, leveraging your keywords in the content you develop can have a greater positive impact on search results and helps you provide content that your target audience is looking for. As a result, you generate more qualified leads. The first step is to know your keywords and monitor them.

“I’ve been recommending that my B2B marcom clients keep informed of B2B mobile marketing. This article from iMedia Connection offers a good overview of this nascent market. Stay tuned… I’ll continue to share information and insights on B2B mobile and how it may fit within your integrated marcom mix.” The pieces are finally coming together […]

“I don’t know how anyone can do competitive SEO without growing their social network experience.” This was a quote from Lee Odden (@leeodden), CEO of TopRankMarketing, at a PRWeb webinar. It got me thinking about B2B SEO; and B2B companies who aren’t active in social media could have what may become a gaping hole in […]