http://jdamico.net/2010/01/new-b2b-marcom-tool-conversation-calendar.html Wed, 05 Oct 2011 14:59:22 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://jdamico.net/2010/01/new-b2b-marcom-tool-conversation-calendar.html/comment-page-1#comment-358 Overcoming the B2B Marcom Manager's Content Conundrum | B2Bbloggers.com - B2B Social Media and Content Marketing Mon, 26 Jul 2010 19:49:42 +0000 http://jdamico.net/2010/01/new-b2b-marcom-tool-conversation-calendar/#comment-358 [...] Whether you’re a B2B marcom manager who’s taking on social media as a grass roots effort (you and one or two colleagues) or you’ve enlisted a team, content creation can be daunting, even meeting the bare minimum frequency.  A blog alone takes a minimum of 12 posts per month, and it’s recommended that you have at least two months’ worth of blogs already in the queue to ease the pressure of developing content on demand.   Like many B2B marcom managers who are beginning a social media program, you and your already burdened staff are responsible for creating most of the content in addition to your day jobs.  Before you read any further, make sure you have a content marketing plan and a conversation calendar. [...] [...] Whether you’re a B2B marcom manager who’s taking on social media as a grass roots effort (you and one or two colleagues) or you’ve enlisted a team, content creation can be daunting, even meeting the bare minimum frequency.  A blog alone takes a minimum of 12 posts per month, and it’s recommended that you have at least two months’ worth of blogs already in the queue to ease the pressure of developing content on demand.   Like many B2B marcom managers who are beginning a social media program, you and your already burdened staff are responsible for creating most of the content in addition to your day jobs.  Before you read any further, make sure you have a content marketing plan and a conversation calendar. [...]

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