This is the next in a series of How To’s on B2B social media. Now that you’ve set up your listening posts (Listen Up!… the First Step in Social Media Marketing) and developed your B2B social media strategy (B2B Marcom Managers: Quick Start Social Media Strategy), it’s time to actually participate. For many, participate means […]

A B2B social media strategy should include a conversation calendar. Your conversation calendar lists the media and frequency of all your social media activity. The conversation calendar acts as a dashboard of your owned and earned media and the number of posts anticipated per month. The conversation calendar is especially helpful if you’re a B2B […]