Why seeking ROI of B2B social media is like seeking ROI of a brochure…
What’s the ROI of a brochure? Too granular, right? Doesn’t the same hold true for social media in B2B marketing? It’s the aggregate affect of the B2B marcom mix on sales and not the component level affect. Socialnomics author, Erik Qualman puts it into perspective in his 4-minute video. What do you think?
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