B2B’s Greenest Marketers…

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For B2B’s greenest marketers, green marketing is not simply another initiative. Green has been integrated into the way they do business… it’s part of their corporate culture. Newsweek’s innaugural Green Ranking lists America’s largest 500 companies and ranks them based on their environmental sustainability efforts.

Many of the B2B companies on the list have extensive environmental sustainability programs that encompass a broad range of sustainability and energy conservation practices from re-lamping with compact fluorescent lamps and retrofitting facilities with geothermal and other more sustainable heat sources to influencing the supply chain and indirect emissions sources.

Do you think corporate energy and sustainabiltiy programs give B2B marketers a competitive advantage? Answer a 2-second LinkedIn poll here.

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