3 Criteria of a Successful B2B Blog…


I recently participated in a discussion about the criteria of a successful B2B blog. Assuming that your blog has good quality content and is genuine (if not, then what’s the purpose?), it boils down to three things:

  1. Recency
  2. Frequency
  3. Relevancy

Recency refers to the last time you posted. If you’re blogging once a month, that may not be recent enough to gain any traction, which leads to frequency. Post once a day but no longer than once per week is a good benchmark. What ever frequency you decide, you’ll need to have a content strategy in place and write a good 20 or 30 posts to get started.

Finally, your blog should be relevant to the topic of your blog, your audience and your overall objective. For example, if you’re a consulting firm blogging about accounting and finance regulations, then your posts should resonnate with the concerns of your subscribers relative to regulation. You could select a few regulations to use as topics and cover them in detail with a series of related posts, such as transitioning from GAAP to IFRS.

With a good content strategy in place, you’ll be more likely to succeed.

Here are a few links to help ensure a successful B2B blog.

Is Your Message Consistent? This post is as much about content management as is is about search.

Business Blogging Mistakes A good list from Mashable.

Related Posts:

» Just How Social Is B2B Social Media
» A 47 Million Dollar B2B Social Media Success Story
» Do Your Marketing Communications Feel Like Marketing?
» Is B2B Marcom Creating Valuable Content?
» B2B Content Marketing - How marketing and sales alignment drives revenue

Speak Your Mind

Tell us what you're thinking...
and oh, if you want a pic to show with your comment, go get a gravatar!