Now that Twitter announced its deal with Linked in to allow status updates on Linked in to appear on Twitter and vice Versa,(see announcement video here ) there’s a lot of talk about whether or not this is a good thing—connecting networks. There’s no one-size-fits-all approach. Everyone’s connections and goals are different. It’s important to […]

David Meerman Scott addressed the Business Marketing Association at their annual meeting in June 2009. One of his key messages was that B2B marketers need to overcome the fear of losing control over their marketing. Thanks to social media, B2B marketers aren’t in control anymore, and trying to control social media often backfires. David cites […]

I received a message from a fellow group member in an online community the other day. It read like this (note: names/titles have been changed): “My new white paper on XYZ – available to group members Feel free to download – don’t worry – no sales pitches!” Call me crazy, but when someone says, “don’t […]

Here’s the second in a series of “How To’s” to help you add social media to your integrated marketing communications program. Integrated Marcom Minute interviewed Katherine Watkins, Marketing Communications Manager, Eastman Chemical Company, to learn how she and her marcom team integrated social media into their marcom mix. Research took them down an unexpected path… […]

I recently participated in a discussion about the criteria of a successful B2B blog. Assuming that your blog has good quality content and is genuine (if not, then what’s the purpose?), it boils down to three things: Recency Frequency Relevancy Recency refers to the last time you posted. If you’re blogging once a month, that […]

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