B2B Marcom Success Factor: Good Content Drives Leads and Sales

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More B2B marketers are realizing the power of content to engage prosepects as they move through the sales funnel. Content marketing or inbound marketing is especially effective as a B2B marketing communications strategy. Here’s an excellent presentation from VizEdu.com on the power of content marketing.

Shameless plug here: content marketing requires good content provide on a timely basis… I can help you write it.

Related Posts:

» Why B2B Integrated Marcom Is Needed Now More than Ever
» A 47 Million Dollar B2B Social Media Success Story
» Do Your Marketing Communications Feel Like Marketing?
» Is B2B Marcom Creating Valuable Content?
» B2B Content Marketing - How marketing and sales alignment drives revenue


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