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How B2B Copywriters Can Find the Keywords that Drive Results…

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I was writing web content for a client and felt like I was writing blindly because I didn’t have a list of their top performing keywords. It turns out that the list is easy to generate. Search strategist, Benny Blum, explains how to generate a list of top performaing keywords in his article, How to Maximize the Impact of Your Top Performing Keywords.

Think about how much more effective your online copywriting can be when you know what your clients’ prospects are searching for. Every B2B marcom manager and copywriter should know their top performing keywords.

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Posted by on Tuesday, August 4, 2009 at 3:30 pm 
Filed under B2B copywriting, B2B integrated marketing communications, B2B Marketing Communications

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