As a B2B copywriter and marcom consultant, keyword density is less important than good content that reads well. Density is something I do at the very end of writing content, as a precaution to make sure I haven’t gone beyond the 3-5% density. My experience has been that when you focus on writing good content […]

I was writing web content for a client and felt like I was writing blindly because I didn’t have a list of their top performing keywords. It turns out that the list is easy to generate. Search strategist, Benny Blum, explains how to generate a list of top performaing keywords in his article, How to […]