Online Marketing Summit – Joe Pulizzi on Content and Social Media

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Here’s a good presentation on why B2B marketing communications professionals need a content marketing strategy as part of their marcom strategy.

B2B marketers can benefit from a content management strategy because it can help engage and move prospects further through the complex B2B buying cycle. Tell us what you think about content marketing.

Related Posts:

» Just How Social Is B2B Social Media
» A 47 Million Dollar B2B Social Media Success Story
» Do Your Marketing Communications Feel Like Marketing?
» Is B2B Marcom Creating Valuable Content?
» B2B Content Marketing - How marketing and sales alignment drives revenue


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