B2B Marcom: Making the Business Case


It’s still sketchy for a lot of B2B marketers, but social media marketing has earned a permanent spot in the marketing communications mix. Here’s how other B2B marketers are approaching B2B and integrating it into their marcom mix.

Remember… social media is a tool not a strategy. You still need to understand your objective and carefully consider how social media can help you achieve it.

What’s your business case for integrating social media into your marcom mix?

Related Posts:

» Just How Social Is B2B Social Media
» Why B2B Integrated Marcom Is Needed Now More than Ever
» A 47 Million Dollar B2B Social Media Success Story
» Do Your Marketing Communications Feel Like Marketing?
» Is B2B Marcom Creating Valuable Content?

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