What skills do B2B marketers need most?

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Not surprising, social media skills and the ability to identify key influencers in the social media sphere were noted as important according to a Chief Marketing Officer (CMO) Council annual survey. The good news is that more tha 60% of companies surveyed plan to invest in training their own staffs.

See the survey results here.

I’m curious, what are you doing to expand your skill sets into the social media and digital marketing sphere… especially with training budgets being cut.

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» A 47 Million Dollar B2B Social Media Success Story
» Do Your Marketing Communications Feel Like Marketing?
» Is B2B Marcom Creating Valuable Content?


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