Keyword Selection Mistakes… Are You Making Them Too?


B2B marketers can be especially inclined to making these common keyword selection mistakes. Aa B2B copywriter and former B2B marcom manager, I’ve seen technology and industrial companies make these mistakes time and again. You’ve probably seen them too–using internal technical words that folks just aren’t searching for or being a technical purist and using the proper term when the external industry is using another term.

Fortunately Laura Centore can help with her article Don’t Damage Your Brand with the Wrong Keywords

If you need help getting started on your keyword list whether you’re branding or generating leads, my free worksheet will help you develop an effective keyword bank.

What tools are you using to determine your keywords for branding and lead generation?

Here are a couple of free keyword analysis tools, courtesy of Laura Centore:

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