Integrated Marketing Communications Obama Style…

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Here is one of the most effective case studies for integrated marketing communications–the 2008 presidential election. What’s really interesting is that it didn’t start with a grandiose message and slick creative. Instead, the focus was on a simple message and integrating the message within the fragmented communities making up the country. Enjoy the AdAge article, The Secret to Obama’s Success: Mixing Old Media with New.

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