B2B Marketers Integrate SEO for Customer Retention


It’s true, Search marketing is effective at generating leads and acquiring new customers, however it’s also effective when it comes to customer retention. It makes sense. B2B marketers have such a long selling cycle, that it would be a shame to spend time and money to get customers, only to lose them because they can’t find your value-added services like training or post sales support. Here, Shellie Foriska shares 4 ways B2B marketers can use search to improve customer retention.

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