Are You Like the Fortune 500… Failing in Organic Search?

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Despite spending a collective $51 million/day on PPC, Fortune 500 Still ‘Largely Invisible’ In Natural Search says a Search Engine Land article by Matt McGee

I had this conversationw with a B2B marketing colleague of mine and we both agreed that organic search is still an important part of an integrated marcom plan. It should start internally by optimizing your website, and then turn to external options for improving organic search results with a linking strategy, publishing good content that gets bookmarked, a social media strategy, PR, etc.

Here’s another good article on a few organic search optimization basics from Biz Report.

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