Keywords… Too Much of a Good Thing?


Good B2B copywriters make sure your content includes plenty of keywords. But what your copywriter may not know is that keywords, when used in overabundance, could actually hurt your natural search engine optimization (SEO) initiatives. Here’s why…

If a search crawler sees too many keywords, it could punish you in ranking because it thinks you’re engaged in “keyword stuffing”–a practice of adding repetitive keywords in the meta data or blending them into the background making them invisible to the viewer, but visible to search crawlers.

How much is too much? It depends on the number of keywords and the total number of words on the page–a.k.a. keyword density. Most experienced search marketers say that up to 7% density is ideal but 10% or more and you could hurt your organic or natural search ranking.

In reality, if your keyword density is 10% or greater, the content most likely won’t flow well and will read awkwardly at best. Try reading it out loud and see for yourself.

Some search marketers say that keyword density is old news and with today’s search algorithms, the only thing that keyword density analysis will do is help you understand on what keywords your site is optmized. You be the judge.

Learn more about keyword density and check your web pages using the free tools listed below.

Free Keyword Density Tools

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3 Responses to “Keywords… Too Much of a Good Thing?”
  1. ann says:

    Good content.
    Just wanted to add some points here that may be helpful for those looking out for professional SEO services. There are tons of SEO companies offering different SEO packages and solutions at highly competitive rates. However, when looking our for these services, its important to not only look at the affordability factor but also what is unique about their SEO service and what differentiates them from other companies.

    While choosing an SEO company its equally important to analyze the SEO company’s website in terms of their Rankings, Yahoo links, Google index, Alexa ranking and similar such factors which indicates the company’s expertise in the field of SEO. So make sure you are doing enough research and smart work before investing your advertising spend.

  2. Joan Damico says:

    Thanks, Ann. BTW… good use of keywords in your post. I wonder what the keyword density % is? 😉

  3. Joan Damico says:

    Here's another good post from an experienced SEO copywriter on keywords that every SEO copywriter should read.

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