B2B Marketers Slow to Adopt Web 2.0…


A recent survey says that B2B marketers are slower to adopt Web 2.0 and social media than their B2C counterparts. The survey says that 15% consider themselves “pros” at Web 2.0 technology, while 54% are trying to learn it.

The survey indicates that increasing reader engagement is the primary purpose of B2B websites. The tactics that B2B marketers rank highest in accomplishing reader engagement are video, searchable content archives and discussion boards/wikis.

Not surprising, email marketing still ranks high for generating traffic along with search engine optimization.

Note: the survey had 57 responses and nearly 75% were from American Business Media members.

Read the American Business Media white paper, Leveraging Web 2.0 for B2B Media–Ideas and Best Practices and tell me what you think. I think that B2B marketers have usually lagged behind B2C marketers. However, it also depends on the market. B2B marketers in technology are typically at the forefront of the latest marketing tactics. Your thoughts?

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