OK… you’re probably sick of hearing about social media. So have you integrated it into your 2009 marketing communications program? A recent Forrester report indicated that more than 90% of B2B buyers are using some form of social media. (Thanks to my friends at HubSpot for posting this snippet.) Josh Bernoff goes on to say […]

Email has been under fire ever since the advent of SPAM and CANSPAM legistation. However, it’s still a good tool when used part of an integrated social media marketing campaign. Of course you should include your social links in your email signature, but you can also use email to notify your subscribers that you now […]