Is social media optional?

Asking if your company should have a website is a no-brainer. But what about social media?… Is it optional anymore?

Social media is a part of having an online presence. While the tools are coming at us faster than we can understand how to apply them, it’s still important to integrate social media into your marketing communications mix.

Here are three ways to get started.

1. Listen to the conversation
   Search for blogs that pertain to your industry or target market, bookmark them and then follow them.

2. Join the conversation
   Post comments on blogs of interest to you or your company.
3. Initiate the conversation
   Sign up for one or two social sites such as LinkedIn or Twitter and start your own conversation. Ask a question or share an interesting post from someone else.

Now it’s your turn. How have you integrated social media into your marketing communications?

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