Leverage Keywords to Boost SEO On All Marcom Content…
Integrated marketing communications can be more effective with a “keyword bank or glossary” (That’s your company’s inventory of keywords and phrases.) Some B2B marketers only think of keywords in the context of a website. When you think beyond your website, you can leverage your keywords and phrases to boost search ranking from all of your integrated marketing communications.
Share your company’s keyword bank with colleagues, agencies, outsourced copywriters and anyone responsible for writing online or offline content. Need help developing your keyword bank?… download my free Integrated Marcom Planner Keyword Bank worksheet.
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