Must read for social marketers…
“Half of all social media campaigns will flop“
Why… because they lack “mutual purpose.”
Carolyn McCarthy’s social media blog for Cnet News explains in an interview with Gartner research analyst, Adam Sarner.
What’s it mean for integrated marketing communications?
It’s like we’ve been saying all along, it can’t just be about you; it has to be about your prospects’ and customers’ needs. And that applies to more than microblogging. This concept isn’t new, only the delivery mechanism is.
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» B2B Social Media Integral to Marcom Mix
» Do B2B Industrial Companies Really Need Social Media?
» Is Your B2B Industrial Company Invisible on the Internet?
