Must read for social marketers…

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Half of all social media campaigns will flop
Why… because they lack “mutual purpose.”
Carolyn McCarthy’s social media blog for Cnet News explains in an interview with Gartner research analyst, Adam Sarner.

What’s it mean for integrated marketing communications?
It’s like we’ve been saying all along, it can’t just be about you; it has to be about your prospects’ and customers’ needs. And that applies to more than microblogging. This concept isn’t new, only the delivery mechanism is.

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» A 47 Million Dollar B2B Social Media Success Story
» Do Your Marketing Communications Feel Like Marketing?
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» B2B Content Marketing - How marketing and sales alignment drives revenue


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