4 Ways B2B Marketers Are Using Twitter…
B2B marketers are adding Twitter to their integrated marcom programs.
Who’s adding Twitter and Why?
Here’s a list of early B2B Twitter adopters. I broke it down into four categories based on what I’ve observed on Twitter. Let’s keep the list going. If you or someone you know is using Twitter in a B2B marketing application, tell us by commenting on this post.
Note: If you plan to tweet, then become familiar with TinyURL.com. It’s a free service that takes long URLs and makes them much shorter and more usable for Twitter and other applications.
And now the list…
1. Sell products and services; drive buyers to your online store.
Several B2B and B2C companies are using Twitter to offer special prices to followers.
2. Build brands via knowledge sharing and user groups
This is also a great way to share product reviews and information from real world customers.
|IBM System Z||31|
|IBM Tivoli Systems||98|
|Q1 Labs (Infor)||109|
|SaaS On Demand||211|
3. Build relevant website traffic.
I call these posts “signposts” because they guide followers to more in depth content. They’re popular among media companies for headline news including:
|BBC (Off-site list links to BBC)||300-5,000|
|New York Times||8,614|
|WHP (CBS affiliate)||97|
|Conde Nast Portfolio||385|
4. Event marketing
This not only lets your followers know at what events to find you, but also lets them meet up with you while you’re at the event. Twitter lets you send instantaneous feedback on speaker highlights, event information and more during the event…
|IBM Smart SOA||111|
Give Twitter a try. Follow me on Twitter
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