B2B marketers are adding Twitter to their integrated marcom programs. Who’s adding Twitter and Why?Here’s a list of early B2B Twitter adopters. I broke it down into four categories based on what I’ve observed on Twitter. Let’s keep the list going. If you or someone you know is using Twitter in a B2B marketing application, […]

“Half of all social media campaigns will flop“Why… because they lack “mutual purpose.”Carolyn McCarthy’s social media blog for Cnet News explains in an interview with Gartner research analyst, Adam Sarner. What’s it mean for integrated marketing communications?It’s like we’ve been saying all along, it can’t just be about you; it has to be about your […]