Integrated Marketing Communications and Social Media
Does integrating social media into your marcom mix mean putting up a Facebook or Myspace page? Not necessarily, but maybe…
Going back to marketing basics, if your audience is on MySpace, FaceBook or any of the other social networking sights, then you should be there too… that’s marketing 101. And for B2B marketers, just because many B2C marketers use social media, that doensn’t mean that it doesn’t have a place in B2B. Many technology buyers use social sites, so don’t discount it for B2B marketing especially when it comes to building relationships.
But social media doesn’t necessarily mean putting up a LinkedIn or Facebook page. There are other ways to integrate social media. Check out this post from onlinemarketingconnect.com on how to integrate social media into your marcom mix.
Related Posts:
» Infographics: The Newest Essential for the B2B Marcom Mix» How should B2B Companies Handle Twitter "Handles"?
» B2B Social Media Integral to Marcom Mix
» Do B2B Industrial Companies Really Need Social Media?
» Is Your B2B Industrial Company Invisible on the Internet?
