Integrated Marketing Communications and Social Media

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Does integrating social media into your marcom mix mean putting up a Facebook or Myspace page? Not necessarily, but maybe…

Going back to marketing basics, if your audience is on MySpace, FaceBook or any of the other social networking sights, then you should be there too… that’s marketing 101. And for B2B marketers, just because many B2C marketers use social media, that doensn’t mean that it doesn’t have a place in B2B. Many technology buyers use social sites, so don’t discount it for B2B marketing especially when it comes to building relationships.

But social media doesn’t necessarily mean putting up a LinkedIn or Facebook page. There are other ways to integrate social media. Check out this post from onlinemarketingconnect.com on how to integrate social media into your marcom mix.

Related Posts:

» Just How Social Is B2B Social Media
» A 47 Million Dollar B2B Social Media Success Story
» Do Your Marketing Communications Feel Like Marketing?
» Is B2B Marcom Creating Valuable Content?
» B2B Content Marketing - How marketing and sales alignment drives revenue


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