Does this title suck?…

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Whether you’re a copywriter, author, or anyone who’s ever written anything, you know the importance of a good title. It’s what draws readers in. But somehow the importance of the title doesn’t translate to web pages.

If you wrote 5 books, would you give them all the same title?

Or if you wrote 5 white papers, would you just use your company name as the title?

Of course not! Yet this happens all the time on websites. I’m talking about the title tag–the part of a website that appears in the blue box at the top of your browser.

(sorry so small… copywriter in a hurry)
It say’s Tips and Techniques to Get Better Response from Integrated Marketing.

The title tag tells search engines what the page is about. So your title tag should be relevant to the page content. And you have about 65 characters to work with. That means if you use your company name, you could be sacrificing characters and visitors if you don’t get to the point and include a few keywords. What about branding?

It depends on the page. If it’s the home page or an upper level page, then it may be appropriate to include the company or brand name. However if the page is designed for conversion or selling, then the more relevant the title the more likely you’ll drive qualified traffic… provided the rest of the meta data and page include relevant keyword-rich content.

There’s a good article on title tags at MarketingProfs. And when you arrive on the article page, check out the title tag as it appears at the top blue box on your browser.

That’s Integrated Marcom!

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