Accela Communications’ client, Biomni saw a 76% increase in a white paper download using video versus the typical downloadable pdf file. It’s no surprise that video is more engaging. What’s important about engagment is that engaged visitors tend toward becoming buyers. I spoke with Accela rep Kevin Flatley who told me that Accela now offers […]

Five Things SEO Copywriters Should Never Do Don’t place too many keywords too close together—search engines will punish you for it. i.e. Workforce automation from ABC company makes workforce automation easier to implement. Don’t use more than one theme on a single page. i.e. business process optimization and workforce automation. Break down categories and products […]

If your 2008 integrated marketing communications plan includes online video (a.k.a. webcasts), here are seven great online video tips to make your webcasts more engaging. And if you’re a copywriter, check out tip number one. Personally, I like the “lean forward 20 degrees”–tip #6. Read all seven tips from Business Week columnist and former television […]

B2B high tech and industrial buyers are using longer, more specific keyword search strings to find just what they need–especially if they’re further along in the buying cycle. When your copywriters use these same or similar search strings, you’ll have a greater chance of engaging more qualified buyers. Easier said than done. What often happens […]