Integrating Social Media: Transparency Equals Trust
Well, I didn’t come up with the line, “transparency equals trust.” Geoff Ramsey, CEO – eMarketer coined it at a recent B2B Magazine Netmarketing Breakfast. He was referring to social sites, blogs, etc. that allow visitors to provide feedback.
Sometimes feedback isn’t always positive. However, sites which offer transparency into the opinions of visitor’s, customers, etc., tend to garner more trust because they’re perceived as “real” and not marketing speak.
So what’s the message for integrated marketing communications?
If you’re considering a blog or social component to your next marcom campaign, be prepared for some negative feedback, and also be prepared to respond to it. When you allow it and respond to it in a timely fashion, it can help build trust in your brand.
That’s integrated marcom.
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