Many B2B copywriters and marcom pros leave the images up to the art department. That makes sense except when including images on your website. B2B copywriters, or any copywriter for that matter, should write an alternate description for the image–a.k.a. alt img tag. (That’s the copy that appears when you mouse over the image) Why?… […]

If your marketing communications mix doesn’t include online video, then you may be missing a good opportunity to enage senior execs. An IPSOS study shows that 49% of senior executives watch online video.

Well, I didn’t come up with the line, “transparency equals trust.” Geoff Ramsey, CEO – eMarketer coined it at a recent B2B Magazine Netmarketing Breakfast. He was referring to social sites, blogs, etc. that allow visitors to provide feedback. Sometimes feedback isn’t always positive. However, sites which offer transparency into the opinions of visitor’s, customers, […]