Integrated Marcom that Boosts SEO…
Integrated marcom is more than integrating your online content and marketing campaigns with your offline versions.
In fact, for some B2B technology marketers, 80% of their marcom is strictly online. And integrated marketing communications works exceptionally well here too–especially when it comes to search.
SEO and the 1-2-3 punch:
Here’s an example that B2B marketer and blogger Tom Pick used to boost organic search. I call it the 1-2-3 punch.
- First, Tom wrote a thought leadership article for an online newsletter.
- Second, he repurposed the article as a stand-alone page on his website.
- Third, he blogged about the article.
Everything was linked, to further boost relevancy and ultimately search ranking.
That’s integrated marcom!
Check out Tom’s WebMarketCentral blog.
Learn more about successful B2B blogging. Listen to a Buzz Marketing for Technology Podcast featuring Tom Pick.
Related Posts:
» 5 P's of B2B Social Media Marketing» B2B Copywriter's On-page SEO Checklist
» Why B2B Marketers Cannot Ignore Social Media...
» Measuring B2B Social Media Effectiveness
» Overcoming the B2B Marcom Manager's Content Conundrum
