80% of B2B Tech Buyers are Using Podcasting… Are you?

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If you’re a B2B marketer of technology products and services, it’s a good idea to integrate podcasts into your marketing communications mix. Here’s why…

A recent MarketingSherpa 2007 Benchmark Guide suggests that nearly 80% of B2B tech buyers (decision-makers) surveyed listen to podcasts.

That same sentiment was echoed in a collaborative eMarketer & WebTrends report indicating that podcasting is “here to stay.” The report suggests using podcasts to reach “highly targeted niche markets.”

As if that’s not enough to sway you, check out my last post, 3 Web 2.0 Technologies that Every B2B Marketer Should Consider… that references another survey of B2B marketers, which also puts podcasting in the top three of all Web 2.0 tools.

And speaking of podcasting…
I’m also getting a sense that my initial research on podcast pricing of $3,000-$5,000/podcast is a little high for many of the internally produced podcasts that many B2B marketers are using. Anyone out there have good data to share?

Related Posts:

» Just How Social Is B2B Social Media
» A 47 Million Dollar B2B Social Media Success Story
» Do Your Marketing Communications Feel Like Marketing?
» Is B2B Marcom Creating Valuable Content?
» B2B Content Marketing - How marketing and sales alignment drives revenue


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