If you’re a B2B marketer of technology products and services, it’s a good idea to integrate podcasts into your marketing communications mix. Here’s why… A recent MarketingSherpa 2007 Benchmark Guide suggests that nearly 80% of B2B tech buyers (decision-makers) surveyed listen to podcasts. That same sentiment was echoed in a collaborative eMarketer & WebTrends report […]

Unless you’ve been living under a rock, you’ve probably heard of Web 2.0. For some B2B marketers, Web 2.0 immediately conjures up thoughts of flashy videos, consumer-oriented sites that offer games and communities like MySpace- anything to hawk another can of soda or the promise of thin thighs in 2-weeks! Thanks to a recent survey, […]