Not Generating Enough Good Leads? Integrate Online Video…
I’m not sure if its novelty or effectiveness, but two recent studies have confirmed that online video is getting action.
A recent Online Publishers Association (OPA) study indicated that 80% of respondents had seen video ads and 52% of that group took action.
- 15% went to a store to learn more
- 1% actually purchased
A similar study from the Kelsey Group had similar results with around 55% of online viewers taking some action.
- 43% visited a website
- 18% visited a store
- 15% actually purchased
The study didn’t mention if the respondents were B2B or B2C marketers, but one thing is clear–online video is cutting through the clutter.
What online video content works best?
The OPA study says news and humor.
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