Dave Morgan, Media Post’s Online Spin blogger, summed up video advertising best when he said, “Certainly video is a mainstay for the entertainment industry. Research has proven that the more folks engage with excerpts of movies or music, the more likely they are to buy it later. Thus, the content itself becomes advertising. In fact, […]

Both have the potential to do good–good for B2B companies and good for the environment. In fact, I’m surprised that more B2B marketers haven’t hopped on the “green marketing” bandwagon by now. But I do believe it’s coming. GE’s Ecomagination campaign was probably at the forefront, and Wal-Mart is getting a lot of press about […]

I’m not sure if its novelty or effectiveness, but two recent studies have confirmed that online video is getting action. A recent Online Publishers Association (OPA) study indicated that 80% of respondents had seen video ads and 52% of that group took action. 15% went to a store to learn more 1% actually purchased A […]

I’m hearing more titles like Integrated Marketing or Marcom Managers or Web Marketing Managers. So what does this mean for the traditional B2B marcom manager? Let’s face it… no one’s brand standards or brand identity elements are more front and center that that of the integrated marketing manager or web marketing manager. However, brand identity […]

Sounds like a pipe dream, doesn’t it? The reality is that integrated marketing can help. But here’s the secret… You have to integrate your marketing messages at a much deeper level–starting with your agencies and creative partners. That’s what Xerox did in their recent “frugal color” campaign. Barbara Basney, Xerox global advertising director, says integrating […]