At a recent workshop on web analytics in a web 2.0 environment, several speakers noted that it’s not enough to measure clicks and page views. With the interactivity of web 2.0 such as social media, user generated content (UGC) we should be measuring “engagement” (there’s that word again). Your web analytics solution should enable engagement […]

It looks like B2B podcasts have become mainstream for many companies. So thanks to the early corporate podcast adopters we now have a good list of do’s and don’ts for successful B2B podcasts. If you have a do or don’t to share feel free to add it to this post… thanks! Do… Integrate podcasting into […]