Three simple ways to get a double digit lift in email response…


Thanks to a recent silverPOP study, here are a few quick tips on how you can make your B2B creative really “click” to the tune of a double digit boost.

  • Use postcard-style layout
    Postcard-style emails can boost click-through rates by as much as 50% compared to the popular newsletter-style format.
    (postcard style refers to large graphic with a call to action and varied cell blocks containing text and graphics)
  • Include your company name or brand name in the subject
    Subject lines with your company or brand name had a 60% boost in open rate compared to those without branding.
  • Use text links instead of graphic or image links
    Text links received 83% more clicks than image links.

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» A 47 Million Dollar B2B Social Media Success Story
» Do Your Marketing Communications Feel Like Marketing?
» Is B2B Marcom Creating Valuable Content?

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