Three simple ways to get a double digit lift in email response…

Thanks to a recent silverPOP study, here are a few quick tips on how you can make your B2B creative really “click” to the tune of a double digit boost.

• Use postcard-style layout
  Postcard-style emails can boost click-through rates by as much as 50% compared to the popular newsletter-style format.
  (postcard style refers to large graphic with a call to action and varied cell blocks containing text and graphics)

• Include your company name or brand name in the subject
  Subject lines with your company or brand name had a 60% boost in open rate compared to those without branding.
• Use text links instead of graphic or image links
  Text links received 83% more clicks than image links.

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