Simple technique to optimize your web copy for search…


If only SEO were as simply as adding a few keywords and phrases to your copy. But many variables interplay with copy to affect SEO – meta tags, reciprocal linking, paid search ads, etc. Optimizing your copy alone won’t make your rankings soar, but it does help. So my advice is this…

Include at least a few keywords and phrases from each page’s meta data in the copy for that page. For example, if your metadata says “write better copy faster,” then the page should include the same keyword phrase where it makes sense. A good rule is to include the keyword phase in one of the H1, H2, or H3 headers as well as in the paragraph that follows. Search engines often determine relevance by the placement of keywords and phrases.

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