Get this… video advertising is growing faster than paid search! (according to eMarketer) It’s one of the hottest properties on the internet — spending is expected to practically double in 2007. And it all goes back to “engagement.”We talked about engagement in an earlier post — it’s the depth of connection people make with your […]

We’ve all been there. Something looked really great on paper, but didn’t produce in real life. This post is for anyone out there who’s had the courage to try something new. And despite it not working, you still managed to learn something from it. Why not share it, and help the rest of us learn […]

If only SEO were as simply as adding a few keywords and phrases to your copy. But many variables interplay with copy to affect SEO – meta tags, reciprocal linking, paid search ads, etc. Optimizing your copy alone won’t make your rankings soar, but it does help. So my advice is this… Include at least […]

Thanks to a recent silverPOP study, here are a few quick tips on how you can make your B2B creative really “click” to the tune of a double digit boost. Use postcard-style layoutPostcard-style emails can boost click-through rates by as much as 50% compared to the popular newsletter-style format.(postcard style refers to large graphic with […]