More on “Engagement”


A week ago I talked about a new marketing metric — engagement.

Apparently it’s taking the marketing world by storm. In fact, there was a recent Consumer Engagement Conference, sponsored by the Advertising Research Foundation and the American Association of Advertising Agencies.

Here’s an interesting blog post about engagement by Max Kalehoff. He’s a writer for Media Post’s Online Spin blog.

Related Posts:

» Just How Social Is B2B Social Media
» Why B2B Integrated Marcom Is Needed Now More than Ever
» A 47 Million Dollar B2B Social Media Success Story
» Do Your Marketing Communications Feel Like Marketing?
» Is B2B Marcom Creating Valuable Content?

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