We’re all guilty of this one: Your boss says, “We’ve got to generate more leads quickly – the sales meeting is next week. What can you do to help? Oh… and by the way, we don’t have any additional budget.” So you spring into action with a low-cost email marketing campaign using your house list, […]

Here’s another lesson straight from the “school of hard knocks.”In order for a blog to be successful, one of the first lessons is make it real.Stop with the shameless self-promotion and provide relevant content written by a genuine person. Well, Wal-Mart learned that lesson the hard way. Their blog, “Wal-Marting Across America,” turned out to […]

Wal-Mart, tried to apply conventional marketing and promotional tactics to its social marketing foray — “The Hub.” The result… “The Hub” got the snub! Here’s why. According to MediaPost’s Shankar Gupta, visitors could tell that the site was all about promotion and less about community. It wasn’t a genuine community of the people, for the […]

A week ago I talked about a new marketing metric — engagement. Apparently it’s taking the marketing world by storm. In fact, there was a recent Consumer Engagement Conference, sponsored by the Advertising Research Foundation and the American Association of Advertising Agencies. Here’s an interesting blog post about engagement by Max Kalehoff. He’s a writer […]

Social marketing is definitely fashionable for B2C marketers. They’re cleverly integrating it into their marketing mix to build their brands and get more business. So what’s that have to do with B2B marketing? Well, you don’t necessarily have to slap up a MySpace profile to integrate social marketing in your B2B programs. When you think […]