The classic “leave-behind” has always been a staple of every marketing & sales department. You’ve probably been the recipient of a brochure, booklet or other memento of a sales visit.Leave-behinds still hold their place in the integrated marcom toolbox. In fact, with a little integration, you can turn the leave behind into a memorable brand […]

Apparently it does. In a recent campaign, I decided to try a different offer. In addition to the typical white paper, I offered a live 30-minute webinar. Wow… what a difference! Response increased by 70% over previous campaigns, which offered a white paper alone. What’s your take?*FYI… the 40/40/20 rules says that the list accounts […]