Do not read this unless…


I used this as an email subject line for a client (B2B high tech). Overall, the open rate was about 20% — not bad considering I used a rented list. And CTR was just over 5%. But I did manage to piss off three recipients, one of whom took the time to respond and tell me so, and the other two just blocked the message. So I’m not sure whether or not to use this subject line again.
I think it was a success and necessary to get through to a rented list. But I’m not sure I would use it on a client’s house list. What do you think?

Related Posts:

» B2B Marcom and the Social Media Center of Excellence
» B2B Copywriters: Minding the 6 Ps of Marketing
» Online Video Boosts White Paper Conversions by 76%!
» Integrating SEO: Quick Tips on Copywriting for Search Engine Optimization
» Three simple ways to get a double digit lift in email response...

Speak Your Mind

Tell us what you're thinking...
and oh, if you want a pic to show with your comment, go get a gravatar!